The Oxford Thesaurus An A-Z Dictionary of Synonyms - enticementn.

1) temptation, allurement, beguilement, seduction, cajolery, wheedling, blandishment, coaxing, persuasion: Do you approve of the system of enticement used to get you to buy time-share holidays? 2 lure, bait, decoy, trap, inducement, attraction, temptation, Colloq come-on, soft soap: Among the enticements offered was a free weekend in Paris.